“At the same time, we’re conquesting at a pretty healthy rate.”įord and GM sell a similar number of vehicles to commercial fleets, according to estimates from Cox Automotive. “It’s important that we work with our existing customers to provide even more solutions for them,” Peper said. He did not specify which automakers these customers were “conquested” from, as taking customers from competitors is called in the industry. In the last few years, GM has gotten 300 new major fleet customers – companies with over 300 vehicles – to switch to GM from competitive automakers, said Peper.
“The second thing would be the single sales touch point, which we think simplifies the experience for the customer.” “The big thing that customers told us in the research is ‘We want a one stop shop, we want to be able to go to you to get everything that we need to get the business done,’” said Ed Peper, U.S. The account exec work with the customer and with GM’s other various business units including, of course, Chevrolet and GMC but also OnStar Business Solutions, GM Energy, and BrightDrop, GM’s electric delivery van subsidiary.īoth GM Energy – which could supply customers with energy storage and stationary hydrogen power units – and Brightdrop are other new business units GM has spawned in the past few years. Each large fleet customer will have an assigned GM Envolve account executive. GM Envolve – the name is a mash-up of “energy” and “evolve” – will work in a similar fashion with fleet customers.
#Aim companies pro#
Last year, Ford announced the creation of Ford Pro which, along with Ford Model E for electric passenger vehicles and Ford Blue for combustion-powered passenger vehicles, would report its financial results as a distinct business unit.įord Pro doesn’t just sell trucks and vans to to fleet customers, but also offers things like software for fleet management and maintenance, charging systems for electric vehicles, and it even works with so-called “upfitters,” outside companies that customize trucks and vans for specific jobs. GM Envolve will work closely with large business and government fleet customers to tie them more closely to GM’s other businesses. With a new business unit introduced Wednesday, General Motors is taking direct aim at Ford Motor Co.’s lucrative fleet business.
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